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Digital Marketing and Media

By the end of 2014, the number of Internet users globally has reached 3 billion. Digital marketing continues to grow, increasing its hold on the global market share, predicted to reach US$185 billion by 2017.

Thereby the Digital Marketing and Media industry is highly dependent on the ever-evolving and fast-changing technology. The competition is fierce and the acceleration of time-to-market is crucial.

Leading companies within this industry have chosen Levi nine because we can help them to accommodate this market’s dynamics, the speed of innovation and the need to accelerate their business. Over 80% of our activities are happening on the revenue side of our customers, so that we help to optimally generate their revenue and profit.

We help our Digital Marketing and Media customers in the following areas:

Programmatic Marketing refers to the use of real time systems to automate the delivery of personalised and highly relevant ads to consumers. To enable this, we use Advertising Protocols (RTB, VAST, VPAID, etc.) and develop tailored Mobile SDK’s to enable our customers to build their own mobile apps.

Data Management Platforms (DMP’s) are centralized platforms that collect huge amounts of audience data to create targeted ads resulting in higher conversion rates. To enable this, we use techniques such as Data Processing and Scaled Computing.

Orchestration refers to the automated management of complex systems composed of a set of (micro) services interacting with each other. To enable this, we implement services deployed on orchestration platforms, whereby the CPU, memory and storage are provided by the bare metal servers, virtualization, cloud service, or a combination of it.

Our cases in Digital Marketing and Media

Improve Digital

Europe’s Advanced Monetization Technology Platform for Publishers. A revolutionary full-stack ad technology for video, web, and mobile. An all-in-one publisher solution that integrates the capabilities of both a premium ad server and a supply-side platform (SSP).

Sanoma

A major Publisher with strong brands in all parts of the media industry: magazines, television stations, events, customer media, e-commerce sites and apps. The Sanoma digital portfolio includes Nu.nl, Kieskeurig, Startpagina, Schoolbank, Tina, VTWonen, SBS6 and so on.

GroupM

The Number One global media investment management group. GroupM offers the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create the desired marketing outcomes.

Talpa

A major Dutch media group that encompasses the entire range of media channels: TV, radio, Internet and print. Talpa is dedicated to the licensing of Talpa formats and finished series, to ensuring the quality of these formats, and to monetizing its digital products around the globe.

What our customers say about us

“Levi nine is a great partner who provides us with a motivated and dedicated technical team that maintains a high pace of delivery while retaining the flexibility our business demands. Across software development, quality assurance and technical operations teams, Levi nine helps us build the quality solutions our clients demand.”

Janneke Niessen, CIO Improve Digital

Whitepapers

For examples of how we can help you to accelerate your Digital Marketing and Media business, please read our whitepapers:

How can Levi nine help?

We are proficient in Software Engineering and own technical knowledge that is relevant for the Digital Marketing and Media Industry Sector. We can help you bring your product development and deployment to the next level by:

Speed. Rapid prototyping, followed by the initial product within 1-3 months.
Adaptiveness. Transition to Agile best-practices, to increase control while shortening time to market.
Reliability. Quality built in from day one, through test automation, continuous integration and adaptive provisioning and deployment (infrastructure as code), increasing first-time-right delivery to production.
Innovation. Creating the next generation of your products and services by means of Cloud and Mobile services.