NEWS January 16th, 2020

The secret to fruitful collaboration

We sat down with Ian Meyers, senior product manager identity at LiveRamp, a San Francisco based tech marketing company that just started working with us, to get some feedback on their experience with finding the right partner for their IT challenges.

LiveRamp provides the identity platform leveraged by enterprise marketeers and their partners to deliver innovative products and exceptional experiences. The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.

LiveRamp was looking to build a product from the ground up and got referred to us by Faktor, a company they had recently acquired and one of our long- lasting customers. Being listed at the New York Stock Exchange, LiveRamp is required to comply with a myriad of regulations, both legal and compliance-wise and as such they had to act very prudently in their selection process for a development partner.

Contract negotiations proved to be an iterative and collaborative endeavor, in which Levi9’s framework agreement proved to be both legally sound and able to meet LiveRamp’s requirements in a flexible way. Mutual trust and openness were at the basis of a fruitful process and led to an outcome that respected the interests of both parties. LiveRamp shared their product concept with us, our team wanted to understand exactly what they would like to achieve, to make sure we were in the best position to help them throughout the entire project.

The interactions during an orientation phase really shape a project. Through technical input and prototypes, a rough idea was converted into a detailed project that would truly help LiveRamp move forward.

We made sure that a 9 hour time difference wouldn’t get in the way of running intensive agile processes together. LiveRamp stressed the importance to have teams that collaborate and communicate closely and short-cycled – a foundation to make a project a success.

The communication between the team was not about preventing hurdles along the way but rather to iteratively keep fine-tuning the product.
LiveRamp never feared that things would go off track, they were in good hands.

Ian shared with us: “Even though we are your customer, the Levi9 team very much feels like our colleagues” Collaboration is key to us, and LiveRamp is the best partner we can hope for!

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