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Marketing

Marketing mastery: Crafting strategies for the digital age

Based on our experience in the sector we’d say a lot of things change, but some things stay the same. We believe that the genuine empathy for and understanding of the user is still the best path to convert a user into a consumer.  Technology and specifically what’s happening in data today still hold a lot of promise.

Embracing digital innovations to connect with audiences effectively

The marketing sector, more than any other industry, grapples with our evolving perspectives on privacy. While the ultimate goal remains converting attention into sales, and we still talk about the marketing and sales funnels, the methods have changed dramatically. Today, creating data-rich experiences, fostering permission-based interactions, and engaging in personalized, valuable multi-channel conversations are essential. Video has replaced images, and AI is beginning to disrupt content creation across the board. Yet, marketing remains an exciting sector where measuring results drives change.

Related cases

Embark on a journey through our industry-transforming cases — from intriguing questions to groundbreaking solutions. Read related case studies to witness the dynamic impact of our commitment to revolutionizing the digital landscape.

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Levi9 and Talpa Network: User Experience and Scalable Solutions

  • Marketing, Media

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Google

June 26th

The Cost of Choice

Most companies spend up to 40% to much on cloud, are you? Cut spend, not options. Smart standardizations win.

Cloud cost overruns and growing technical debt rarely stem from tooling alone—they are symptoms of architectural and operational choices. This session looks at how senior technical leaders can regain control by connecting cloud spend directly to business value. We’ll explore unit‑economics thinking, ownership models, and lifecycle management practices that reduce waste while preserving delivery speed. You’ll learn how to combine FinOps principles with technical‑debt controls to create a cloud environment that is financially sustainable and technically healthy.

May 28th

AI AGENTS DESERVE AI PLATFORM

Portable patterns for Azure, AWS and GCP that survive the next upgrade

AI agents are moving rapidly from experimentation into real production use cases, but architectures vary widely across cloud platforms. In this webinar, we compare practical patterns for building and running AI agents on Azure, AWS, and Google Cloud Platform. We’ll focus on what to standardize, where to embrace cloud‑native capabilities, and how to design for security, observability, and future change. The goal is not to pick a winner, but to help leaders understand how to scale agent‑based solutions without locking themselves into fragile designs.

April 23rd

Winning on Repeat: Product Engineering in the Age of AI

Cadence, quality and outcomes over output

Delivering a successful solution once is no longer enough. In the age of AI, organizations need product engineering models that enable them to win consistently across teams, releases, and markets. This session explores how leading organizations evolve from project‑centric delivery to product‑centric execution, supported by AI‑augmented engineering practices. We’ll look at cadence, quality, and accountability, and how leadership decisions shape sustainable delivery performance over time.

April 2nd

GOVERNING AI IN PRODUCTION

Designing cloud and data platforms that survive real-world pressure

Many organizations succeed in building AI proofs of concept, far fewer succeed in scaling them safely into production. This webinar focuses on what it takes to move from experimentation to reliable, governed AI platforms. We’ll discuss platform architecture choices, model governance, security, and policy patterns that enable teams to deploy AI at scale without slowing down delivery. Designed for senior technical leaders, this session provides practical guidance on turning AI initiatives into durable capabilities that deliver value beyond the first demo

March 5th

Navigating Digital Sovereignty and Strategic Cloud Choices

How Organizations Can Balance Innovation, Compliance, and Control in a Multi-Cloud World

In today’s rapidly evolving digital landscape, organisations face increasing pressure to ensure business continuity, maintain public trust, and comply with complex regulations like NIS2, DORA, and GDPR. This webinar explores the critical concepts of digital and operational sovereignty, the strategic importance of hybrid and sovereign cloud models, and the risks of vendor lock-in.