We are excited to announce a new strategic partnership with ASICS Digital, a division of the renowned global sportswear brand ASICS. This collaboration aims to revolutionize ASICS Digital’s digital landscape, aligning with the brand’s commitment to excellence and innovation.
Innovating for the Future
Levi9 will leverage its expertise in technology and digital transformation to help ASICS Digital enhance its digital infrastructure, ensuring it is equipped to meet the demands of the future. This partnership will focus on creating a high-end digital experience that mirrors the quality and performance of ASICS products.
A Shared Philosophy
"We resonate deeply with the ASICS acronym—Anima Sana In Corpore Sano, meaning 'A Sound Mind in a Sound Body'—and it perfectly reflects our approach to life and business. Our partnership with ASICS Digital is a testament to our commitment to innovation and excellence. Together, we will build a digital ecosystem that supports ASICS' vision and elevates their brand in the digital world."
Rising above Ambitions
According to Paul John Bakker, CEO of ASICS Digital and Co-CIO of ASICS Corporation, Levi9 is a great addition to the partner network of ASICS Digital.
“ASICS is on a continuous journey to deliver the best products and experiences to our consumers, both online and offline. Due to that ambition, we work with partners that can help us achieve the challenging goals we set ourselves. We believe that this partnership meets this expectation, in delivering on our priorities but also because Levi9 proves they are just as dedicated and committed as we are, and are able to challenge us in our plans and ideas. In doing so, they help us not just achieve our goals, they will help enable us to aim higher.”
Delivering Digital Innovation
Through this partnership, ASICS Digital and Levi9 have launched the ASICS Mobile App in Japan, a platform designed to improve customer engagement and brand experience. The app is available for both iOS and Android devices and integrates directly with the ASICS.com e-commerce platform and the local loyalty platform. This integration simplifies the user’s ability to purchase and interact with the brand, highlighting the app’s practical design and effectiveness in streamlining shopping experiences, which supports ASICS’ goal of strengthening its digital presence.
Looking Ahead
This partnership marks a significant step forward for both Levi9 and ASICS Digital. By combining Levi9’s technological expertise with ASICS’ dedication to quality and performance, the collaboration aims to set new standards in the digital sportswear industry.
About ASICS Digital
ASICS Digital, a division of ASICS Corporation, is responsible for the brand’s digital experience, including e-commerce, mobile apps, and digital marketing. ASICS is known for its high-performance athletic footwear and apparel, and ASICS Digital plays a crucial role in extending this excellence into the digital space.
